12 o'clock or solar high noon?
Or both?
Scientists estimate that our sun came to be about 4.5 billion years ago. 3,6 billion years ago the Earth was a huge ocean with one-cell organisms. 550 million years ago our ancestors took their first steps. Further calculations suggest the sun will stop burning in about another 5 billion years. We're not even half way there.
Way back, when the sundial cast the shortest shadow, indicating that the sun was at the highest point in the sky, it was noon, the middle of the day. This moment however, is a moving target. 12 o'clock in New York would be 20 minutes earlier than 12 o'clock in Washington, and local time would vary accordingly.
Certainly, the iron horse could not ride the rails safely across such a patchwork of time. Something had to be done. 24 fixed time zones put an end to the confusion.
With the marvel of technology, atomic time won't drift a second in a thousand years, yet frequently finds itself an hour or more off from the fountainhead, the solar high noon.
If you wear a watch, try wearing a YES. It will give you the best of both worlds. We set out to simplify time and in the process created a timepiece that rivals Swiss perfection. The YES watch offer insights into time itself, as well as practical time management applications for the here and now.
Bjørn Kartomten
Founder, YES watch